Live Action, led by founder Lila Rose and COO Josef Lipp, continues to be a driving force in holistic pro-life advocacy and education. Through groundbreaking media initiatives and strategic partnerships, Live Action is changing hearts and minds globally. Their mission to protect preborn life has reached new heights, with millions engaging with their content to learn about the humanity of life in the womb and the impact of abortion on women and families.

Stand For Life is proud to collaborate with Live Action, working together to increase awareness, provide resources, and inspire action within the whole life pro-life movement.

2024 Successes and New Initiatives

2024 was a monumental year for Live Action, filled with powerful victories that amplified their mission. Josef Lipp shared several key accomplishments:

• 2.5 Billion Lifetime Video Views: Live Action surpassed 2.5 billion video views, demonstrating the vast reach of their educational content. After running intensive research on the efficacy of their content, their team found that 20% of viewers who engage with their videos change their stance on abortion. This content has the potential to change the very fabric of our culture and how we think about the dignity of human life.
• New Educational Series – “The Truth About Sex”: This series addressed sexual ethics, encouraging young people to understand the benefits of waiting for marriage and the role that sexual decisions play in the abortion crisis. The series garnered millions of views, promoting both a scientific and values-driven approach to sexual integrity.
• “Face to Face” Series: Live Action created a groundbreaking roundtable series featuring post-abortive women, abortion survivors, and former abortion providers. These raw, emotional conversations fostered healing and helped viewers understand the devastating toll of abortion. The series quickly amassed over 44 million views and sparked significant dialogue and transformation.

Through their consistent and creative efforts, Live Action continues to be a cornerstone of pro-life education, equipping both advocates and those unfamiliar with the movement with life-affirming content.

Collaboration in the Holistic Pro-Life Movement

Josef emphasized that collaboration plays a vital role in Live Action’s success. “We know what we’re good at, and we know that other organizations have strengths that complement ours,” Josef explained. Stand For Life has helped foster partnerships that strengthen the collective mission to protect life.

Some of Live Action’s key collaborations include:

• Human Coalition: Together, Live Action and Human Coalition hosted a leadership summit in North Carolina, where they trained over 75 lawmakers from 35 states on pro-life legislation and apologetics.
• Heartbeat International: Because of Live Action’s large social media reach, they receive a large number of messages from women who are abortion-minded. Live Action regularly refers abortion-minded women to nearby, Heartbeat-affiliated pregnancy centers, ensuring they receive immediate care and support.
• Lifeline Children’s Services: For families interested in adoption, Live Action refers to Lifeline to provide expert guidance and support.
• Embrace Grace: Live Action frequently connects new mothers to their local Embrace Grace groups, helping them find emotional, spiritual, and practical support within a church community.

“We’re in daily conversations with folks reaching out for help,” Josef shared. “It’s incredible to be able to refer women to trusted organizations who will walk alongside them and empower them to choose life.”

Vision for 2025

Looking ahead to 2025, Live Action is advancing several major initiatives designed to expand their reach and deepen their impact:

1. “Face to Face” Expansion: The next installment of this series will feature more difficult conversations with experts, post-abortive women, and abortion survivors. The goal is to challenge and equip both holistic pro-life advocates and those who may be unsure about the issue.
2. Baby Olivia Project: Building on the success of the Baby Olivia animation—which has already influenced many pro-choice viewers to change their stance—Live Action will introduce new, enhanced content. The next phase features Baby Oliver, with over 60 detailed snapshots of fetal development, providing a comprehensive look at life in the womb. This content will be integrated into school curriculums and used by volunteers and pregnancy centers.
3. Formation Program – North Star Society: Live Action is launching a leadership development initiative to train and mentor future pro-life leaders. Through in-person events and the North Star Society fellowship program, participants will receive world-class education and practical tools to influence their communities and workplaces.

Josef emphasized the importance of these initiatives: “We’re committed to creating content and programs that equip people to advocate for life in their daily lives. Whether it’s through education, leadership training, or powerful storytelling, we want to continue making a lasting impact.”

Be Part of the Solution

Live Action is leading the charge in pro-life education, advocacy, and storytelling. With millions reached every month, their work is saving lives and changing hearts. Now, you can join this vital mission and help extend its impact.

Through Stand For Life, you can connect with Live Action’s initiatives and become an advocate for life. Visit StandForLife.app to:

• Learn more about Live Action’s groundbreaking projects and how they’re shaping the holistic pro-life conversation.
• Discover ways to support life-affirming outreach, including resources for education, advocacy, and community engagement.

Together, we can stand for life and create a world where every child, woman, and family is valued and protected. Visit StandForLife.app today to take the next step in standing for life.